VANESSA BUI

Graphic Designer

Skindex

Branding

Website Design

Skindex is a skincare shopping comparison web-platform that focuses on improving the customer shopping experience. Skindex finds customers the best deals on skincare products by aggregating: prices, stock, shipping costs/deals, and ongoing sales across skincare brands and retailers.

Skindex caters for Australian customers, who notably have more difficulty finding the very few, Australian retailers that sell local and global skincare brands. Skindex close this distance by covering both national and international markets that Australian customers may not be aware about.

You can check out the website here at: skindex.com.au

Skindex logo.

Being a website that helps customers make informed purchases, it is important Skindex strikes as a trustworthy and friendly platform. Green is a prominent within Skindex’s colour palette to represent the relationship between saving money and trust between the information provided by Skindex for customers to take advantage of. Whereas shades of oranges and red-browns were chosen to represent the warmth of skin tones and add a sense of welcoming.

Skindex also aims to be practical yet personal and casual, which is represented through the type pairing of Bricolage Grotesque and Figtree. The former font-family features exaggerated inward curves which nicely contrasts with the simpler and geometric qualities of Figtree. Combined together, they create a clean and characterful typographic presence. Furthermore, the ‘S’ character in the wordmark logo was customised and imitates the shapes you would see from squeezing skincare product out of a tube.

Skindex secondary logo. A dark green S. Illustration of a floating green coins and three orange skincare bottles inside of a circle and above a laid out hand. Main colour palette for Skindex containg a dark green, light green, white and orange. Typographic example of fonts used for Skindex. Bricolage Grotesque Bold used for headers and Figtree in Medium used for body copy. Skindex colour and typography system used to create website design. Full display of Skindex's desktop homepage. Skindex device mockup with a laptop displaying the product information page and a mobile displaying the home page. Skindex product information pages on mobile device mockup.
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