Skindex is a skincare shopping comparison web-platform that focuses on improving the customer shopping experience.
Skindex finds customers the best deals on skincare products by aggregating: prices, stock, shipping costs/deals,
and ongoing sales across skincare brands and retailers.
Skindex caters for Australian customers, who notably have more difficulty finding the very few,
Australian retailers that sell local and global skincare brands. Skindex close this distance by covering both national
and international markets that Australian customers may not be aware about.
You can check out the website here at: skindex.com.au
Being a website that helps customers make informed purchases, it is important Skindex strikes as a trustworthy and friendly platform. Green is a prominent within Skindex’s colour palette to represent the relationship between saving money and trust between the information provided by Skindex for customers to take advantage of. Whereas shades of oranges and red-browns were chosen to represent the warmth of skin tones and add a sense of welcoming.
Skindex also aims to be practical yet personal and casual, which is represented through the type pairing of Bricolage Grotesque and Figtree. The former font-family features exaggerated inward curves which nicely contrasts with the simpler and geometric qualities of Figtree. Combined together, they create a clean and characterful typographic presence. Furthermore, the ‘S’ character in the wordmark logo was customised and imitates the shapes you would see from squeezing skincare product out of a tube.
